Fresh Direct, LLC ("FreshDirect," "we," "us," or "our") respects your concerns about privacy. This Privacy Policy describes our practices regarding the collection, use, sharing, and protection of personal information in connection with the FreshClic mobile application (the "App"), made available to FreshDirect employees and authorized contractors for delivery and warehouse operations.
This Policy is separate from the FreshDirect consumer Privacy Statement, which governs use of FreshDirect's consumer-facing website and services at https://www.freshdirect.com.
FreshClic collects the following categories of personal information:
The App automatically collects device identifiers, geolocation data during active shifts, and operational logs through the App's backend services, including Google Firebase/Firestore, to support real-time route management and data synchronization.
We may receive information from FreshDirect's internal HR and workforce management systems to maintain accurate account and role data.
FreshDirect uses the information collected through FreshClic to:
FreshDirect does not sell your personal information. We may share it in the following circumstances:
We share information with third-party vendors that support our operations — including Google Firebase/Firestore for cloud data storage and synchronization — under contractual restrictions that limit use to our instructions.
Subsidiaries and affiliates of FreshDirect may access operational data when necessary to provide services or as required by law.
Managers, dispatchers, and operations staff with a legitimate business need to view route, delivery status, and operational data.
We may disclose information as required by applicable law, to comply with legal processes, respond to government or regulatory requests, enforce company policies, protect the rights and safety of FreshDirect and its personnel, or pursue available legal remedies.
In connection with a merger, acquisition, sale of assets, or other corporate transaction, your information may be transferred as part of that transaction, subject to confidentiality protections.
We may share aggregated, de-identified operational data with internal teams or authorized partners for analytics and service improvement purposes.
FreshDirect maintains administrative, technical, and physical safeguards designed to protect your personal information against unauthorized access, destruction, loss, alteration, disclosure, or misuse. These include encrypted data transmission (TLS), Firebase security rules, and access controls tied to authenticated sessions.
No security system is completely impenetrable. If you become aware of a potential security issue, please report it to IT Security immediately.
Personal information collected through FreshClic may be processed and stored on servers located in the United States. Google Firebase services used by the App may process data in accordance with Google's data processing terms. By using the App, you acknowledge that your information may be stored and processed in the United States or other jurisdictions.
We retain personal information for as long as necessary to fulfill the purposes described in this Policy, satisfy legal and compliance obligations, and support auditing and dispute resolution. Employee and contractor account data is removed or anonymized following termination of the employment or contractor relationship, subject to applicable retention requirements.
Requests to access, correct, or update your account information should be directed to your manager or FreshDirect People Operations / HR.
You may be able to disable location access through your device settings; however, doing so may prevent core App functionality such as route navigation and delivery confirmation from working correctly.
The App does not respond to Do Not Track signals, as it does not engage in cross-site tracking or interest-based advertising.
If you reside in Connecticut, Delaware, or New Jersey, you may have the following rights with respect to your personal information:
Submit requests by contacting:
We will verify your identity by requesting your name, email address, and relationship to FreshDirect. We will respond within 45 days; complex requests may require up to 90 days. If we decline a request, we will explain our reasoning and provide instructions for filing an appeal. Appeals will receive a written response within 60 days.
The FreshClic App is intended solely for use by adults who are FreshDirect employees or authorized contractors. We do not knowingly collect personal information from individuals under the age of 18 through this App.
The App integrates with third-party backend services (e.g., Google Firebase). FreshDirect is not responsible for the privacy practices of these providers beyond our contractual agreements with them. Please refer to Google's Privacy Policy for information about how Firebase handles data.
FreshClic uses Google Firebase and Firestore as backend infrastructure for cloud data storage, real-time synchronization, and operational logging. In connection with this use, FreshDirect has entered into — or operates subject to — Google's Firebase Data Processing and Security Terms, available at: https://firebase.google.com/terms/data-processing-terms (last modified August 21, 2024).
Under those terms, Google acts as a data processor with respect to Customer Data (as defined therein) processed through Firebase services. Key provisions of that framework include:
FreshDirect is not responsible for Google's independent privacy and security practices beyond the contractual commitments described above. For additional information about how Google handles data processed through Firebase, please refer to Google's Privacy Policy and the Firebase privacy documentation at https://firebase.google.com/support/privacy.
We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. Changes will be applied prospectively. The "Last Updated" date at the top of this Policy will reflect the most recent revision. Continued use of the App after an update is posted constitutes acceptance of the revised Policy.
Fresh Direct, LLC
Attn: Customer Service / Privacy
2 St. Ann's Avenue, Bronx, NY 10454
Email: service@freshdirect.com
Phone: 1-866-511-1240